When it comes to product promotions, bonus offers are one of the most effective ways to get your product out there and improve your brand recognition. Like with other marketing strategies, the main purpose of bonuses is to make people aware of your product and create the demand for it.
If you are looking for an example of how a good bonus offer should look like, check out this Mundi Fortuna promotions page. Their offer is clearly stated, inviting, and written in a friendly tone. Below are some of the other things you should consider when presenting your bonus offer to your audience.
Content
Is your bonus attractive enough for your particular audience? Your customers should feel happy about the discount. Aggressive bonus offers, that don’t really do much for your customers can be off-putting. Make sure that the bonus is genuine.
It goes without saying that your product should be good enough that people want to buy it without a bonus attached. However, people like gifts and giveaways, and a nice bonus every now and then will build goodwill with the customers. A happy customer is a customer that will come back for more.
However, you shouldn’t offer too much too often. You don’t want customers getting used to the bonus price because then they could suspect that the actual price is artificially inflated.
Competition
Another thing you should consider when designing a bonus is your competition. If other competitors can offer lower prices for a similar product, you will have to be creative and figure out a new approach to bonuses. For example, you could offer a free online course, other types of digital products, or discounts on your own products that don’t require giving up too much of your profit. You can also partner with other companies to offer their product as a bonus in exchange for more marketing for them.
Types of Bonuses
Below are a few examples of types of bonuses you could offer:
Cost reduction – This is the most straightforward type of bonus. Customers love it because they are getting a product today for less than they would tomorrow.
A free reward – in this kind of bonus, you are offering one product as a reward for customers if they buy another product. This is also a good way to get rid of products that aren’t selling quickly.
A limited time bonus offer – this one will make people buy your product because of the fear of missing out (FOMO). It is a well-known psychological phenomenon that people are more likely to buy a product immediately in order not to miss out on a good deal that they can’t get later. Thus, potential customers that are considering your product, but are still undecided, will now have an additional incentive to act quickly.
Loyalty cards – these are special bonuses for loyal customers that can potentially turn them into your lifetime customers. This is an excellent way to keep your customers and show them that they matter to your company.